Or maybe that’s overstating things a little. However, in the last three months, there has been multiple coverage of frum attire catching on: Today in Jewcy, Merisa Fink writes about Urban Outfitters (the once hipster now mainstream clothing company) selling tichels, headscarf style worn by many married frum Jewish women, especially popular in Israel. The retailer has two highly-frequented stores on the Upper West Side — on 72nd and 100th streets — so I’m sure that the tichels will sell like kosher hot cakes.
In October, fashion blogger Mr. Mort detailed how he sees “bochur” attire everywhere. 
