Shit Girls Say was funny, at least the first time around. Shit Girls Say to Gay Guys was surprisingly accurate. But Shit Zionists Say took the meme out of its playfully mocking intentions, placing it in the midst of the conflict no one wants to touch. There was nothing funny about the video. Memes are intended as exaggerated portraits whose humor is derived from their hints of veracity, and this video only had the latter. It rounded up a collection of all too real statements said about a real world conflict and tried to pass it off as witty and fun. There’s humor in girls complaining about their computer troubles, or their lack of sleep, but not in a thinly veiled political commentary about an all too real issue. Memes are lighthearted, memes are fun, but this, being neither, is not a meme. The creators of this video have appeared to try and capitalize on the movement for publicity. However, as they probably know, anything even pertaining to Israel these days is going to be marred with controversy. Perhaps they should have stayed away from the topic altogether, or possible tried to create this video in a way that would reflect the playful spirit of the meme rather than bring in real world arguments. You can’t take a viral sensation and place it in the real world – the purpose of memes is that they exist on the internet, rather than in actuality. The creators would have done better to title it “another video about the Israeli-Palestinian conflict”, and skip the pretense that it reflects anything other than reality.