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Who Owns 770? Print
Written by Josh Nathan-Kazis   
Wednesday, 24 September 2008

The Battle for the Rebbe's House


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Chabad headquarters at 770 Eastern Parkway. Image by Toby Shaw.
It's an oft-repeated bit of Chabad trivia that the sect has built full-scale replicas of its headquarters, the red brick row house at 770 Eastern Parkway in Crown Heights, Brooklyn, in at least twelve locations around the world. You can visit 770 next door to a gas station on Pico Boulevard in Los Angeles, on the campus of Rutgers University in New Jersey, or on city blocks in the middle of Melbourne, Sao Paolo, and Buenos Aires. There's even a 770 at a summer camp near Montreal.

Everyone wants a piece of 770. The propagation of this architecturally unremarkable structure has accelerated in the past decade and a half, as the faithful have struggled with the death of Menachem Mendel Schneerson, the seventh Lubavitcher Rebbe, who many in the movement believed to be the Messiah. A symbol of Chabad in general and the Rebbe in particular, 770 has become central to the identity of the now-leaderless movement. Back home in Crown Heights, the original building is the subject of a fierce battle over nothing less than the future of Chabad as a whole.

On January 31, 1993, thousands of Lubavitch Hasidim gathered in the shul in the basement of 770, expecting to see Schneerson reveal himself as the Messiah. The event marked the apotheosis of a fervor that gripped Crown Heights in the last months of the Rebbe's life. Chabad has had a particularly messianic orientation since the time of the fourth Lubavitcher Rebbe, in the 1890s, and so was perhaps particularly primed to see redemption in the person of Schneerson, the first post-Holocaust leader of the sect. Men bought special beepers that rang whenever the Rebbe made a public appearance, and women played tambourines to herald the arrival of a messianic age. On that evening, Schneerson appeared on a balcony above the teeming crowd, mute and nearly paralyzed after the stroke he had suffered the previous year. The crowd prayed, begging him to acknowledge what they all wanted desperately to believe. He did not. A year later, he died.

Before his death, many in the movement believed or were prepared to believe that the Rebbe was the Messiah. Afterwards, deep schisms grew between those who continued proclaiming that belief and those who accepted it as mistaken or sought to downplay it for other reasons. The idea that the Messiah could die before the dawn of the Messianic Age is particularly problematic in Orthodox Judaism, given that it blurs a line drawn by anti-Christian polemicists that has defined the borders of the faith since the dawn of Christianity. The Rabbinic Council of America, a leading Orthodox body, issued a resolution in 1996 in response to the lingering messianist sentiment that explicitly rejected the possibility that a Messiah could return from the dead.

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A messianist advertisement in 2007. Image by Joel Kazis.
In the years since the Rebbe's death, it's become increasingly difficult to determine exactly what the Lubavitch believe. At one extreme are the messianists who continue to loudly proclaim the Rebbe's messianic status, some saying that he never died, others that he has died but that he will somehow return. The public position of the mainstream Chabad organizations, including the group responsible for Chabad's famous emissaries, is that the Rebbe is not the Messiah. But critics such as Yeshiva University professor David Berger doubt the sincerity of these claims, arguing that some in the mainstream actually do accept the idea that the Rebbe is the Messiah, but are unwilling to compromise Chabad's extensive outreach efforts by preaching such a belief.

Regardless of the specific positions of the messianist and mainstream factions, there exists a deep acrimony between the groups that has played out in a series of public disputes over the past decade. Chief among these has been the fight over 770 Eastern Parkway.

The building itself, as was recently affirmed by the New York State Supreme Court, belongs to the central bureaucracies that make up the official post-Rebbe leadership of Chabad. These organizations, called Agudas Chasedei Chabad and Merkos L'Inyonei Chinuch, hold the title to the property. However, they have very little control over the large shul in the basement, the most important Lubavitch synagogue in the world. Although it is situated in a building owned by the bureaucracies, it is run by a separate organization, called Congregation Lubavitch, Inc. That group, whose leaders were elected by the community, is decidedly more messianist in flavor. The shul is known for the recitation of the Yehi, a messianist prayer, and is decorated with a large banner that bears a messianist slogan.

The Court was asked to weigh in on the ownership of 770 in the wake of a series of disputes that began with the disappearance of a plaque that Merkos had placed the building that referred to the Rebbe as being dead. Messianists had scratched the offending phrase off the plaque as soon as it was erected in 1995, but apparently didn't raise the ire of Merkos until 2004, when they actually removed it and replaced it with a plaque that referred to the Rebbe as the Messiah. Later, a group of messianists got in the way of the workmen sent to reinstall the original plaque. Three of the young messianists involved were identified and sued by Agudas and Merkos. Congregation Lubavitch, Inc., joined as co-defendants in the case, which turned on whether the shul's administrators or owners had the right to determine what went on there. After Agudas and Merkos won, they sued a second time for the right to expel Congregation Lubavitch from the shul entirely. They won that case in December of 2007. It is currently being appealed.

For now, the shul remains the domain of the messianists, while the bureaucrats hold sway upstairs. Soon that may change, and the messianists may be shunted to darker corners. The future of one of the movement's most powerful symbols hangs in the balance.
Comments
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all these commentators are so
Joe (71.175.130.xxx) 2008-09-29 09:31:56

770 is not the Rebbe's house... just for starters, these people have no idea of the facts...

They should hire someone to do research...
Professor
David Berger (129.98.215.xxx) 2008-10-02 07:02:55

This article reports that "the public position of the mainstream Chabad organizations, including the group responsible for Chabad's famous emissaries, is that the Rebbe is not the Messiah." This is not so. At best, the spokespersons for the "anti-messianist" group(s) in question indicate that the identity of the Messiah is not known and that the Rebbe cannot be ruled out. For my most current assessment of the situation, see the new Introduction to the recently published paperback edition of The Rebbe, the Messiah, and the Scandal of Orthodox Indifference.
David Eliezrie (72.245.84.xxx) 2008-10-03 12:23:03

Basic fact checking would have been brought to light some misinformation.

1. The Rebbe never revealed himself as the Messiah on January 31 1993, nor any other time. This was a difficult time after the Rebbe's stroke when his communication skills were impaired. Some Chassidim at the time tried to insinuate that this would happen but nothing occurred. These individuals were condemned by the communal leadership for their irresponsible actions. In fact when the Rebbe appeared in services that night the Secretaries of the Rebbe announced that he was only praying in the synagogue that night.

2. The leadership of Chabad that was appointed by the Rebbe expressed time and again great dismay about the operation of the synagogue downstairs in 770. Sadly they did not act as soon as they should in the period following the Rebbe's passing. However their decisive legal victory will without question will without question bring a transformation to the synagogue after the appeals process is exhausted.

3. Their actions are a clear indication that the assertions by Professor Berger about the internal dynamics of Chabad are not correct.

4. Its funny to read how the organizational leadership, appointed by the Rebbe, that administrates the largest Jewish organization in the world has been reduced to just "bureaucrats" by the writer. The fact is they have much support for their actions from both local residents and Shluchim around the world.

5. Any person with a real understanding of Chabad knows the Messianic influence has greatly diminished. Their center once located on Kingston avenue is now a barber shop. They have been shunned from positions of institutional leadership and are waning.

6. The legal effort to change the Shul in 770 back to how it was is an indication that the community has discovered the courage to face its internal challenges in a responsible way. It is also a clear message that the future of Chabad is clearly in the hands of those that reject the Messianist agenda.
danielle (132.74.99.xxx) 2008-10-09 13:48:36

in the future, please label an article like this, where this is no attempt at fact-checking or any factual basis whatsoever, an editorial.
Jeff Eyges (146.115.65.xxx) 2008-10-13 08:07:20

"The Rebbe never revealed himself as the Messiah on January 31 1993, nor any other time. "

That's what he said: "The crowd prayed, begging him to acknowledge what they all wanted desperately to believe. He did not."


"Any person with a real understanding of Chabad knows the Messianic influence has greatly diminished."

I would disagree with this. At best, what has occurred has been a de-emphasis of that aspect of their theology. They realize it could affect their credibility, so they don't put it on display in front of the college freshmen they seek to attract.

I think that many may experience a deep ambivalence or cognitive dissonance. As my Chabadnik nephew put it, "Every Lubavitcher both believes and doesn't believe that the Rebbe is Moshiach."
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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.