Von Furstenberg attended school in Switzerland, Spain and England, and in 1965 started at the University of Madrid. She transferred to the University of Geneva after one year, where she majored in economics. While there, she met Prince Eduard Egon von Furstenburg, who inherited the Fiat fortune. The two married in July 1969 – she designed her own wedding dress. Although she was not popular with her fiancé’s family due to her religion, she became Diane, Princess of Furstenberg. “I was this banal little Jewish girl who married this good-looking hotshot prince,” she told The Wall Street Journal. The couple had two children before splitting in 1974.
Following the break up, von Furstenberg promised herself she would become financially self-sufficient. She started out working for various large-scale production clothes manufactures. In 1972 she started her own business in New York City, and opened up a showroom on Seventh Avenue. Her father and a friend helped her get started financially. Her most successful piece, the wrap dress, has become an iconic fashion design. Her company’s sales topped one million dollars after only a few months. By 1976 over a million of her signature dresses had been sold, and she landed on the cover of both The Wall Street Journal and Newsweek, the latter dubbing her “the most marketable woman since Coco Chanel.”
Her collection grew, adding furs, jewelry, sunglass, scares and shoes. The company branched out even further in later years, including a cosmetics line and household items such as bath towels and linens. In 1979, von Furstenberg dove farther into the beauty world with her book, Diane von Furstenberg’s Book of Beauty: How to Become a More Attractive, Confident and Sensual Woman. She spent time touring the country, meeting her customers and sharing her knowledge.
In 2011, the designer commemorated her 40-plus years in the business with the exhibition “Journey of a Dress”. The display, seen in Moscow, São Paulo and Beijing, includes over 80 vintage and contemporary dresses, original artwork and personal mementos. Today, the DVF brand is sold in 66 countries and 65 shops worldwide.
Diane says…
“In all circumstances, I always look for the light and build around it, with little memory of pain.”
“The most important relationship in your life is the relationship you have with yourself. Because no matter what happens, you will always be with yourself.”